KB Bergwerff logoKayleigh Bergwerff
Cases · Selection

Cases

A small selection from the organisations and projects I've had the pleasure of building with over the past years.

Selected work

Work for Wilde Weide01PR
Wilde WeideFestival · Community

100+ publications for a brand-new festival

A new festival by Kultlab needed to become visible to the right audiences in a single season. With a smart PR strategy, personal pitches and always the right angle, I secured more than 100 publications, from clever Instagram accounts to national newspapers and targeted lifestyle and culture magazines. From the rise of feminist punk bands to festival trends centred on space and discovery: every time I found the hook that matched the medium and its audience. One festival story became many different stories, each with its own reason to be picked up.

  • Press strategy
  • Personal pitches
  • PR campaign
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Work for Wildthings Collectables02PR
Wildthings CollectablesE-commerce · Jewellery

A launch you can see coming from afar

During the owner's maternity leave, I temporarily took over marketing for Wildthings Collectables, a jewellery brand inspired by Bali and a love for travel. I developed campaigns around new collections and translated the brand story across social media, email marketing, copywriting and PR. That way every launch stayed not only visible, but recognisable and relevant to the community.

  • Email marketing
  • Social strategy
  • Copywriting
  • PR
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Work for Station Bergweg / Bergfest03PR
Station Bergweg / BergfestHospitality · Rotterdam

From an enthusiastic idea to a recurring event concept

A challenging case: eleven entrepreneurs under one food hall roof, each with their own identity, but together one venue that needed a stronger position in Rotterdam. I developed a completely new event concept, Station Bergfest, and was responsible for programming, content strategy, PR, marketing, Meta Ads and a large part of the event production. The first two editions sold out completely and laid the foundation for a recurring event.

  • Concept development
  • Programming
  • Marketing & PR
  • Production
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Work for Grauzone Festival04PR
Grauzone FestivalFestival · Culture

From a Dutch festival to an international name

A festival doesn't grow only through a strong line-up, but also because the right people talk about it. For Grauzone I built an international media network and ensured international press coverage grew alongside the festival. I also supported pre-production. Our joint work was rewarded with a VNPF Award nomination.

  • International press
  • Press strategy
  • Pre-production
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Work for Mascotte05Marketing
MascotteA-brand · International

3,000 followers in one year

Freelance social media manager. A rolling papers brand is not the easiest product to build an online community around. For this international A-brand I connected with relevant subcultures and translated those into targeted social campaigns and a content calendar that genuinely matched their world. Supported by Meta ads, the account grew by over 3,000 followers in one year. I also wrote copy for newsletters, interviews and other communications.

  • Social media management
  • Campaigns
  • Copywriting
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Work for Gemeente Den Haag06Marketing
Gemeente Den HaagPublic · Education

Clear content for teachers in Environmental and Nature Education

Besides content for the primary education brochures of 2024/2025 and 2025/2026, I gave the website a complete optimisation. From structure, navigation and mobile-friendliness to image use, click paths and content: every component was aligned around one goal. This turned a large amount of information into a clear overview and made it tempting to purchase an education programme.

  • Content creation
  • Copywriting
  • Website optimisation
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Work for Paard07PR
PaardPop culture · The Hague

Full rooms for one of the biggest pop venues

As senior marketer I worked on two levels: on the strategic positioning of PAARD as a brand, and on the marketing of concerts, festivals and events. From social strategy and copywriting to show promotion and much more — for every production I looked for the story that reached the right audience and set them in motion.

  • Marketing strategy
  • Show promotion
  • Press relations
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Work for Gr8 Den Haag08Marketing
Gr8 Den HaagTheatre · Corporate hire

From market question to first rental enquiries

GR8 is a new corporate hire venue next to PAARD that had to build its name recognition from scratch. I mapped the market, the competition and relevant trends, and looked for the opportunities and threats for the new venue. Based on those insights I developed a marketing and communications strategy, which I translated into SEO and Google Ads. With the first campaigns, set up together with B-Analyzed, the first leads and concrete rental enquiries came in.

  • Market analysis
  • Marketing plan
  • SEO
  • Google Ads
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More examples, figures or publications? I'm happy to share those in a conversation.

Your case here?

Tell me what you're building, and I'll think along about the approach that fits.