KB Bergwerff logoKayleigh Bergwerff
01 · PR & Publicity

Your story
deserves publicity

Want visibility in national media, TV and radio, on major Instagram accounts and in the right magazines? I make sure your story lands in the right places. Not just to draw attention, but to build a brand people become curious about and come to trust.

Relevant cases

Work for Wilde Weide
Wilde WeideFestival · Community

100+ publications for a brand-new festival

A new festival by Kultlab needed to become visible to the right audiences in a single season. With a smart PR strategy, personal pitches and always the right angle, I secured more than 100 publications, from clever Instagram accounts to national newspapers and targeted lifestyle and culture magazines. From the rise of feminist punk bands to festival trends centred on space and discovery: every time I found the hook that matched the medium and its audience. One festival story became many different stories, each with its own reason to be picked up.

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Work for Wildthings Collectables
Wildthings CollectablesE-commerce · Jewellery

A launch you can see coming from afar

During the owner's maternity leave, I temporarily took over marketing for Wildthings Collectables, a jewellery brand inspired by Bali and a love for travel. I developed campaigns around new collections and translated the brand story across social media, email marketing, copywriting and PR. That way every launch stayed not only visible, but recognisable and relevant to the community.

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Work for Station Bergweg / Bergfest
Station Bergweg / BergfestHospitality · Rotterdam

From an enthusiastic idea to a recurring event concept

A challenging case: eleven entrepreneurs under one food hall roof, each with their own identity, but together one venue that needed a stronger position in Rotterdam. I developed a completely new event concept, Station Bergfest, and was responsible for programming, content strategy, PR, marketing, Meta Ads and a large part of the event production. The first two editions sold out completely and laid the foundation for a recurring event.

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Work for Grauzone Festival
Grauzone FestivalFestival · Culture

From a Dutch festival to an international name

A festival doesn't grow only through a strong line-up, but also because the right people talk about it. For Grauzone I built an international media network and ensured international press coverage grew alongside the festival. I also supported pre-production. Our joint work was rewarded with a VNPF Award nomination.

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Work for Paard
PaardPop culture · The Hague

Full rooms for one of the biggest pop venues

As senior marketer I worked on two levels: on the strategic positioning of PAARD as a brand, and on the marketing of concerts, festivals and events. From social strategy and copywriting to show promotion and much more — for every production I looked for the story that reached the right audience and set them in motion.

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What I do

01

PR Strategy

Together we define the core message, newsworthy hooks and the media approach that fits your brand.

02

Press Releases & Copywriting

Press releases, background stories, interviews, artist bios and other texts that editors and readers actually want to read.

03

Press Outreach

Personal pitches, strong media relationships and contact with journalists, editors, programme makers and relevant creators.

04

PR Campaigns

From product launches and events to complete PR trajectories. I guide the campaign from first hook to final publication.

05

Spokesperson & Media

Preparation for interviews, media requests and press moments. So your story is told clearly and convincingly.

06

Influencers & Collaborations

I find the right creators, partners and collaborations that strengthen your story and bring it to the right people credibly.

Got a campaign in mind?

From a one-off launch to ongoing spokesperson work, let's talk about what fits.