
From an enthusiastic idea to a recurring event concept
A challenging case: eleven entrepreneurs under one food hall roof, each with their own identity, but together one venue that needed a stronger position in Rotterdam. I developed a completely new event concept, Station Bergfest, and was responsible for programming, content strategy, PR, marketing, Meta Ads and a large part of the event production. The first two editions sold out completely and laid the foundation for a recurring event.
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