02 · Marketing & Social

Brand stories
that stick

I know how to combine information and entertaining content: content that touches emotions and guarantees visibility, with a lot of humanity. And that ultimately translates into community building and conversion.

Marketing and social for wellness, travel and event brands that don't want to be noise: positioning, content and campaigns with a clear soul, and results you can count and feel.

Related case

MascotteA-brand · International

3,000 followers in one year

Freelance social media manager. A rolling papers brand is not the easiest product to build an online community around. For this international A-brand I connected with relevant subcultures and translated those into targeted social campaigns and a content calendar that genuinely matched their world. Supported by Meta ads, the account grew by over 3,000 followers in one year. I also wrote copy for newsletters, interviews and other communications.

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What I do

Strategy & Positioning

A strong brand starts with a clear story. Together we map your audience, positioning and opportunities as the foundation for sustainable growth.

Communication & Content

No content for the sake of posting. I find the stories that move people and translate them into a content strategy that fits your audience, the right moments and your goals. From content creation and content calendars to managing creators and community building.

Campaigns & Visibility

From Meta Ads and email marketing to outdoor campaigns and creative activations. I don't choose the medium, but the approach that best conveys your story and reaches the right people.

Copywriting & Storytelling

From website copy and newsletters to interviews, blogs and campaign copy. Texts that don't just inform, but also move, connect and get people to act.

Creative Concepts & Collaborations

Sometimes the biggest growth lies in an unexpected idea or the right partnership. I develop creative concepts, spot opportunities for partnerships quickly and connect the right people to make your story even stronger.

“Kayleigh is a highly committed, proactive and knowledgeable marketer. She is not afraid to take on challenging projects and to think and act outside the box. In addition, Kayleigh is a pleasure to work with and a true team player.”

— Natasja Alers, Grauzone

Ready to make your story land?

Tell me what you're building, and I'll think along about the approach that fits.

Brand storiesthat stick